Social media, the internet, and cable news amplify the dominance of post-truths. In the past, news came to us as well-researched propositions, or carefully thought-out opinions from respectable newspapers and other media. But, as we are now able to choose where we get our news from, we choose outlets that reinforce our own opinions. If FOX News is your favorite news source, you are unlikely to switch to MSNBC for your political information.
Ironically, even when news outlets seek to be impartial, they can create a false balance that favors unverified claims. This is because, in the effort to be impartial, news outlets give unsupported claims equal emphasis with factual claims. If we treat facts the same as opinions, everything becomes relative and subject to our perspective. Truth loses its moral value.
Today, like-minded individuals have the ability to gather and create data clusters aided by social media and the internet. This results in pockets of information that ratify ones beliefs and discards information that points in a different direction. Studies show that over sixty percent of us use social media as our primary source of information (Pew Research Center). That is, we get our information from unreliable postings on Facebook and the like.
Most disturbing, according to Professor Filippo Menezer (Indiana University), who’s research focus is on social networks and social media, there is practically no difference in the popularity of false news and truthful news. During the final days of the 2016 presidential campaign in the US, fake news gained just as many “likes” on social media as real news. Apparently, there is nothing to be gained by speaking the truth in politics.
The implication of post-truth is that opinions have the same value as facts. This is destructive for democratic politics because, without facts we can agree on, political consensus becomes impossible.
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